I Keep Forgetting The Blog Is Just The Delivery Platform

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Why am I blogging?

Well,  the common wisdom when I had my website built was that you had to have a blog with your site. Everybody was doing it.  If you wanted to draw attention to yourself and your work then you had to blog. Just having galleries of your photos wasn’t good enough. A blog however, if you posted at least twice a week, would have editors flocking to your site.

The reality is , of course, different.  Posting a few photographs on your blog is no guarantee of anything especially if you start losing interest and only post now and then. Which is what had been happening here.

It was important to realize that the blog wasn’t was was important, the blog is only a platform for delivery, the content is what is important ( repeat to self Content is King,  Content Is King).

I wasn’t sure what to do about my blog so I did a little research, mainly going back to blogs I like and taking a closer look at what it was that I enjoyed. I also checked out bloggers who blog about blogs and blogging, some of the more interesting ones anyhow and a couple of trends did emerge.

One was the advice that it wasn’t enough to just post a new photo, or piece of art or an update on what you ate for breakfast, that’s not enough to hold your readers interest, at least not very often or for very long. The other was that you should post on topics that you are interested in because you can usually find a group of readers who are interested in the same topics you are. If you write about those topics, in a manner that’s entertaining, controversial, timely and/or at the very least well written, you’ll pull in the people who have that common interest.

It all sounds obvious and it is, the challenge is in the doing, on a regular schedule and for a long period of time.  The time part is especially important because that’s how you start to keep the readers that enjoy the same subjects you do and enjoy whatever it is you’re posting about them.

So, what am I going to do?

I’m going to keep blogging but on a far more regular basis (he says with fingers firmly crossed). I’m going to post on topics I find interesting. There’ll be lots of stuff on photography and photographers.  I enjoy when I teach photo classes so I’ll try and make sure some of the posts are educational, maybe lessons learned from my assignments. I’ll write about other subjects I find of interest,  things like the media (all of them), blogging and bloggers, public relations and marketing, travel, hockey, music, coffee, scotch and beer. Not necessarily in that order.

I’ll post photos too. Sometimes connected to the article, sometimes just because I like the image. I’ll keep posting the odd punk photo too because I know there is a group of people interested in those and because I am too.

Let me know how I’m doing.

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